With over 20 years of experience marketing Fortune 500s, start-ups and everything in between, I provide creative direction, copywriting and digital content to help brands get noticed.

 

Coming from an agency background, I rose to the level of Vice President, Creative Director at Arnold Worldwide, one of the top ten advertising agencies in the country as awarded by AdWeek.

 

I've created national ad campaigns for Reebok, Volkswagen, Fidelity, Morgan Stanley, Truth anti-smoking, Delta Airlines, McDonalds, AT&T, CVS Health, and Peace Corps among others. I've also written website copy as a content strategist for pharma, insurance, financial and other heavily regulated industries.

 

My work has been nominated for an Emmy and recognized both nationally and internationally by top industry awards including Cannes, Clios, The One Show, and a few others who's hardware is buried somewhere in the basement right now. Probably by my old high school trumpet.
 

I love geeking out with data insights. I've done extensive A/B testing with marketing language, which helped me learn what types of headlines, language, and written style do best in terms of engagement. It's amazing to see what gets clicks and what doesn't.

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Married with two young daughters, I'm a big fan of running and triathlons. I ran the Chicago marathon and competed in the Ironman at Lake Placid.

Email: matt@captainsofcontent.com

Phone: 617-372-6440