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  • Matt Ledoux

Content Cage Match - Merrill Lynch homepage

Updated: Jun 5, 2018

Without asking, each week we choose a prominent website—and make their content better.


After writing and A/B testing massive amounts of content, we know what works, and what doesn't.


If the company actually does a simple A/B test with our proposed tweaks against their current version—we guarantee our version will win. No questions asked.


This week we revised the homepage intro of Merrill Lynch.

See the head-to-head comparison below.





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